In a Professional Portfolio course, we were asked to create a product development and marketing plan, from research to execution, based on current events for a particular brand. I created a body care and wellness product line extension for ZARA that offers a body lotion, body scrub and candles. GenZ, the target consumer, buying behavior has drastically shifted, particularly given the current global condition. Consumers now want to invest in quality over quantity when it comes to their personal, self-care. This makes the need for wellness products important.
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Hence, I proposed the Zelf-Care Revolution.
With the demand for wellness and lifestyle escalating, I aimed to combine ZARA's signature minimalist aesthetic with high quality ingredients to develop a luxurious product line for consumers - zwellness.
As part of a Contemporary Issues in Fashion Merchandising course, we were first asked to research and analyze how current issues in the industry are presented in a brand’s advertising. Then, we were to develop a critical point of view regarding issues within fashion industry and apply it to a brand's current advertisements.
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I selected the retailer Diesel because though their advertising pertains to their current target market, it prevents them from gaining new brand loyal consumers and may even ruin their image towards current consumers. I found that that their marketing was overly sexual, inappropriate and there was a lack of body inclusivity. I created three advertisement mock-ups that presented a more ethical point of Diesel's view.
As part of a Contemporary Issues in Fashion Merchandising course, we were first asked to research and analyze how current issues in the industry are presented in a brand’s advertising. Then, we were to develop a critical point of view regarding issues within fashion industry and apply it to a brand's current advertisements.
​
I selected the retailer Diesel because though their advertising pertains to their current target market, it prevents them from gaining new brand loyal consumers and may even ruin their image towards current consumers. I found that that their marketing was overly sexual, inappropriate and there was a lack of body inclusivity. I created three advertisement mock-ups that presented a more ethical point of Diesel's view.
As part of a Contemporary Issues in Fashion Merchandising course, we were first asked to research and analyze how current issues in the industry are presented in a brand’s advertising. Then, we were to develop a critical point of view regarding issues within fashion industry and apply it to a brand's current advertisements.
​
I selected the retailer Diesel because though their advertising pertains to their current target market, it prevents them from gaining new brand loyal consumers and may even ruin their image towards current consumers. I found that that their marketing was overly sexual, inappropriate and there was a lack of body inclusivity. I created three advertisement mock-ups that presented a more ethical point of Diesel's view.
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create
MINOTI BENEGAL
Fashion Marketing and Management
VISUAL STORIES
FOR THE CONTINUED
evolution
OF A BRAND
I
Hello! Being a Fashion Marketing and Management graduate from the Savannah College of Art and Design, I forged my path into creative marketing & e-commerce. I am now working as an E-Commerce & Marketing Coordinator for KYNAH. Here, I develop innovative methods for brand growth & awareness for our website and marketing platforms. I also worked as a Strategy Intern at Métier Creative for 3 months where I participated and strategized brand development for beauty, fashion and lifestyle brands. Both these opportunities have provided me with a abundance of industry knowledge relating to both fashion and beauty. Both women-empowered companies fueled my passion to create work and visual stories that make a difference.
02 portfolio
product development & merchandising
marketing
fashion
03 contact
(678) 790 0795
